Bridging the Unseen Goldmine with Advanced AI

"It's not what we don't know that gets us into trouble. It's what we know for sure that just ain't so." - Mark Twain.

In today's dynamic business world, knowledge isn't just power; it's the very currency that drives success. Yet, as profound as our acquired knowledge might be, it's our recognition of what remains unseen and our awareness of our blind spots that genuinely define our potential. At YDKWYK, we merge the nuances of these overlooked aspects with the capabilities of cutting-edge technologies. This is not just about highlighting the power in what you don't know you know but also about navigating the complex terrains of the modern business era. We stand at the intersection of human insight and technological prowess, uniting the known and the unknown to propel businesses forward.

Our name, an acronym for "You Don't Know What You Know," is a homage to the vast reservoir of untapped potential within every individual and organization. This potential often remains unrealized simply because it lies in our blind spots.

The Four Quadrants of Knowledge:

Known Knowns: These are the things we know we know. Your expertise, skills, and the information at your fingertips.

Known Unknowns: These are things we are aware we don't know. The questions we know to ask, the gaps we aim to fill.

Unknown Knowns: These are things we know but often forget or don't realize we know: the hidden skills, subconscious knowledge, and latent capabilities.

Unknown Unknowns: The deepest quadrant, containing things we don't even realize we don't know: the silent pitfalls, the unasked questions, and the overlooked opportunities.

At YDKWYK, our mission is to delve deep into the third and fourth quadrants. We aim to bring to light the Unknown Knowns and Unknown Unknowns, transforming them into actionable insights, skills, and strategies for businesses.

Our Approach:

Through a combination of cutting-edge research, personalized workshops, and strategic consultancy, YDKWYK helps organizations:

Recognize and harness the power of their hidden skills and knowledge.

Identify and navigate potential challenges and risks they weren't previously aware of.

Discover new avenues and opportunities for growth that lie just beneath the surface.

A Blend of Systems, Design, and Science

System and Design Thinking: We begin with a holistic view, understanding the broader ecosystem of your business. Our design thinking approach ensures that solutions are human-centered, addressing real needs and concerns.

Behavioral Science: People are at the heart of every business. By understanding human behaviors, cognitive biases, and decision-making patterns, we ensure our strategies are rooted in the nuances of human psychology.

Cutting-Edge Technologies: Our technological prowess is what sets us apart:

At YDKWYK, we specialize in creating AI-driven products that utilize this cycle and amplify it. Whether it's through innovative product design, dynamic strategies, or adaptive tactics, our goal is to propel businesses into a self-sustaining cycle of growth.

AI (Artificial Intelligence):
We harness the power of AI to process vast amounts of data, transforming it into actionable insights.

GNN (Graph Neural Networks):
With GNN, we model relationships in complex systems, predicting behaviors and patterns.

GPT & LLM (Language Models): Our language models process and understand human language, facilitating effective communication and content creation.

RAG (Retrieval-Augmented Generation): This aids in sourcing relevant information from large datasets, ensuring comprehensive solutions.

Achieving Data Network Effects with AI-Driven Strategies
Data Network Effect refers to the phenomenon where the more data you have, the better your AI performs, leading to better products and, consequently, more users and more data. It's a virtuous cycle.


Stefan Wendin - Founder & Senior Advisor

I'm Stefan, a seasoned Innovator, Trusted Advisor, and Business Architect with over 20 years of experience driving transformative change and fostering collaborations in dynamic, competitive environments.


Amelia Saerom Lee - Strategic Advisor & Consultant

I'm Amelia, an experienced strategist with a background in PR and Go-To-Market, leveraging over a decade of experience in driving transformative communication strategies and fostering market entry collaborations in dynamic, competitive environments.